OUR JOURNAL

Our Journal

A Indian women washing clothes

How to Care for Your Organic Cotton Clothes: Wa...

Because the planet deserves better, and so do your clothes. Let me guess. You bought your first organic cotton T-shirt and instantly noticed the difference—soft, breathable, and almost too good...

How to Care for Your Organic Cotton Clothes: Wa...

Because the planet deserves better, and so do your clothes. Let me guess. You bought your first organic cotton T-shirt and instantly noticed the difference—soft, breathable, and almost too good...

7 Greenwashing Red Flags to Watch For in 2025: A guide for “conscious consumers” not just Indian, but globally who care, but don’t want to be fooled.

7 Greenwashing Red Flags to Watch For in 2025: ...

In today’s world, everyone claims to be “sustainable.”  Every second ad is for an “eco-friendly” T-shirt or a “planet-first” collection. But… are they really? At 2512, we’ve met many conscious...

7 Greenwashing Red Flags to Watch For in 2025: ...

In today’s world, everyone claims to be “sustainable.”  Every second ad is for an “eco-friendly” T-shirt or a “planet-first” collection. But… are they really? At 2512, we’ve met many conscious...

Slow Fashion vs. Fast Fashion: Why 2025 is the Year of Change

Slow Fashion vs. Fast Fashion: Why 2025 is the ...

Fashion used to race forward. New styles every week. Ultra-cheap clothes. Overflowing carts. But in 2025, the narrative is changing. Shoppers are no longer just chasing trends - they’re asking...

Slow Fashion vs. Fast Fashion: Why 2025 is the ...

Fashion used to race forward. New styles every week. Ultra-cheap clothes. Overflowing carts. But in 2025, the narrative is changing. Shoppers are no longer just chasing trends - they’re asking...

Why Your Next Outfit Should Be Certified: Fashion’s Sustainable Shift

Why Your Next Outfit Should Be Certified: Fashi...

When picking out clothes, we often check the style, color, and price tag. But have you ever considered checking for a textile certification? Certified textiles are becoming fashion’s new standard,...

Why Your Next Outfit Should Be Certified: Fashi...

When picking out clothes, we often check the style, color, and price tag. But have you ever considered checking for a textile certification? Certified textiles are becoming fashion’s new standard,...

From Landfills to Love: How Your Fashion Choices Matter

From Landfills to Love: How Your Fashion Choice...

Unlock the truth behind your overflowing closet and its impact on the planet. Discover staggering fashion waste stats, why “cheap” clothes cost us more, and simple, actionable swaps - from...

From Landfills to Love: How Your Fashion Choice...

Unlock the truth behind your overflowing closet and its impact on the planet. Discover staggering fashion waste stats, why “cheap” clothes cost us more, and simple, actionable swaps - from...

SPRING SUMMER / RESORT WEAR RUNWAY TRENDS 25-26

SPRING SUMMER / RESORT WEAR RUNWAY TRENDS 25-26

Being in the fashion industry, we deeply understand the pivotal role runway trends play in shaping the broader landscape. Runways not only dictate seasonal styles but also set the tone...

SPRING SUMMER / RESORT WEAR RUNWAY TRENDS 25-26

Being in the fashion industry, we deeply understand the pivotal role runway trends play in shaping the broader landscape. Runways not only dictate seasonal styles but also set the tone...