From the Founder’s Heart...

Hi, I’m Palak — founder of 2512.

Like many of us, the pandemic gave me a moment to pause and rethink what truly matters.
I’ve always dreamed of creating something that felt personal — something rooted in care, honesty, and intention.

Since I was a child, I imagined a clothing brand that felt like home for everyone. Genderless. Size-inclusive. Real.
As someone who’s shopped from the men’s section, dealt with size changes, and questioned why fashion felt so exclusive, I knew there had to be another way.

So I started digging — into how clothes are made, how they’re worn, and what happens after they’re discarded. I realized I didn’t want to just start a brand. I wanted to reimagine the system.

The Name: Pacchis Barah

25 and 12 — the birthdates of my parents and grandmother. The people who shaped me. The ones who taught me the value of making things last.

The name is a tribute to my roots — pronounced in Hindi to honour the culture I come from. It carries with it memories of my mother and grandmother repurposing old sarees into doormats, and scraps into sturdy bags — a spirit of resourcefulness that now defines everything we do at 2512.

What We Make

2512 is a slow fashion label built on purpose.
We design capsule wardrobe pieces that work across seasons, styles, and bodies — made with organic fabrics, ethical practices, and a commitment to conscious living.

Before launch, I personally tested every tee for six months. We inspected every yarn, stitch, and silhouette — because the simplest pieces deserve the most care.

What We Stand For

2512 is a slow fashion label built on purpose. We design capsule wardrobe pieces that work across seasons, styles, and bodies — made with organic fabrics, ethical practices, and a commitment to conscious living.

Before launch, I personally tested every tee for six months. We inspected every yarn, stitch, and silhouette — because the simplest pieces deserve the most care.

This is Just the Beginning

We’re not here to flood closets.
We’re here to slow things down. To build wardrobes that hold meaning, not just style. To help you choose pieces that feel good, fit well, and last longer.

Thank you for being here.
If you care about what you wear and how it’s made, you’re already part of the 2512 community.

Let’s change fashion. One timeless piece at a time.

Palak - Founder, 2512.

All Products

1 4